Exhibitor Marketing Toolkit
Update Exhibitor Listing
Exhibitor Success and ROI Center
Promote Your OTC Exhibit
TrafficBoost™ Guest Invitation Program
View List of Registered Press
Schedule a Press Conference
Ways to Distribute Your Press Materials
Enhance Your Company's Presence with Sponsorship and Advertising
MultiView: Pre-Show Emails
OTC Show Daily Promotion
Department of Commerce International Buyer Program
Rent a Publication Cube
UPCOMING MARKETING DEADLINES
24 March | Company information due for Export Interest Directory (US Exhibitors only) |
29 March | Order tent if needed (Aztec Events & Tents or Peerless Events & Tents) |
4 April | Freeman discount price deadline |
UPDATE EXHIBITOR LISTING
- Login and create your complimentary online and printed exhibitor listing for the Conference Program by 28 February 2017.
- Enhance your online listing by adding product descriptions, press releases, and photos.
- For questions, contact our exhibits department at This email address is being protected from spambots. You need JavaScript enabled to view it..
EXHIBITOR SUCCESS AND ROI CENTER
Exhibiting is a big investment. As one OTC's sponsoring organizations, SPE launched the Exhibitor Success and ROI Center to help exhibitors make the most of their investment. This is a free, on-demand resource to help you improve performance and exhibiting experience.
The resource includes three components:
1. On-demand Webinars
2. How to Articles
3. Ask the Tradeshow Expert
Learn the latest on exhibiting best practices and find solutions to help deliver the best results.
PROMOTE YOUR OTC EXHIBIT
Pre-show and on-site marketing of your exhibit booth is fundamental to your success. Here are some helpful hints on making the most of your exhibiting experience.
- Maximize your ROI. Review the advertising and sponsorship benefits to identify the opportunity that best fits your goals.
- Download and use the OTC logo and your booth number in your advertisements and promotional materials to direct your audience to visit your booth at OTC. Be sure to review the OTC Logo Policy and the OTC Website Links Policy.
We encourage exhibitors and sponsors to use the appropriate event artwork to promote their participation in the conference. Also learn about OTC logo usage.
Download Web Banners
Note: the 'preview' version may look fuzzy at the links below, but will be crisper once you select the 'Download' button.
Download Banner: 220 x 90 |
Marketing Content to Use
Looking for information on what to tell your guests about OTC? Feel free to use the points below.
Join us at the offshore energy industry’s premier, global event.
The Offshore Technology Conference (OTC) is where energy professionals meet to exchange ideas and opinions to advance scientific and technical knowledge for offshore resources and environmental matters. OTC attracts 70,000+ attendees from more than 100 countries and more than 2,000 exhibiting companies.
OTC is sponsored by 13 nonprofit organizations in the energy sector, who work cooperatively to develop the technical program. Revenue from OTC directly benefits the membership of these societies.
See ground-breaking innovations and meet the leading providers of products and services. Whatever you are looking for in offshore energy, you will find it within the OTC Exhibits. The exhibition will be held in multiple indoor and outdoor locations: NRG Center, NRG Arena, OTC Pavilion, and OTC Parkway.
TRAFFICBOOST™ GUEST INVITATION PROGRAM
With TrafficBoost, exhibitors can create customized email campaign to invite guests to attend OTC 2017
There is no charge to invite your guests. You are charged only for guests that register through the TrafficBoost Program.
To access, log in and go to "Housing, Registration and TrafficBoost"
For questions, contact This email address is being protected from spambots. You need JavaScript enabled to view it., or watch the instructional video:
VIEW LIST OF REGISTERED PRESS
OTC will have approximately 400 registered press in attendance. If you are hosting a press conference or an event at your booth, consider sending a media advisory pre-show, inviting journalists to your event.
You can download a list of pre-registered press. This list is updated weekly.
SCHEDULE A PRESS CONFERENCE
- desired time slot
- topic of press conference
- names of speakers and job titles
- 50-word description of press conference
- special technical needs
Current Press Conference Schedule
To assist in your planning, view the current press conference schedule.
Media Events Outside of Press Conference Room
If you hold a media event outside the press conference room, we strongly encourage you to This email address is being protected from spambots. You need JavaScript enabled to view it.. We will post this information in the OTC Press Room to inform the media of your designated meeting areas, press conferences, receptions, or product demonstrations.
Set-up of OTC Press Conference Room
The OTC press conference room is located in Room 406-407, level 2, in NRG Center. It is located next to the press room, for the journalists' convenience.
- Seating Arrangement - The room is set up theater style with a stage with 6 seats, microphones, and a tabletop lectern at the front. Seating is available for up to 54 people.
- Audio/Visual - The room is equipped with an LCD projector and screen, multiple laptop PC connections, and microphones. Additional audio/visual equipment may be ordered, but is the responsibility of the exhibitor.
- Provisions - Catering may be ordered through the official OTC catering provider, Aramark. This is the sole responsibility of the exhibitor.
Please keep in mind that holding a press conference does not guarantee that the media will attend.
- Be sure your announcement is significant and newsworthy.
- Target media that would be most interested in your products or services with an invitation to attend your press conference or schedule an interview with a company spokesperson.
- Make sure that a company spokesperson is available to answer any journalists’ questions.
WAYS TO DISTRIBUTE YOUR PRESS MATERIALS
Exhibitors may place their media kits in the media kit center located in the OTC press room, Room 403-404, level 2, in NRG Center.
Here are some helpful hints for a successful media kit:
- Upload your press releases online. (exhibitor log-in required)
- Press kits should include a corporate profile, corporate contact names, and important news releases.
- Oversized media kits (larger than 9" x 12") will not fit in the display slots.
- OTC cannot accept delivery of media kits shipped directly to the press room. Instead, hand-carry your media kits and place them in the media center.
- Please check your kits periodically and restock them as needed.
- Remember to keep a supply of media kits in your booth for journalists who stop by.
This email address is being protected from spambots. You need JavaScript enabled to view it. if you wish to upload more than three press releases or product highlights. There is a charge of USD 150 each.
TIP: Market your newsworthy items to the press by updating your exhibitor profile! Journalists are especially interested in cutting-edge and "green" technologies.
Journalists and OTC staff can use your online exhibitor profile to help the journalists identify which companies have the technology they are writing stories about. |
ENHANCE YOUR COMPANY'S PRESENCE WITH SPONSORSHIP AND ADVERTISING
Learn about the opportunities that OTC makes available, including advertising in the OTC e-newsletter, mobile app, and more.
MULTIVIEW: PRE-SHOW EMAILS
Since 2014, OTC has partnered with MultiView to produce its annual OTC Event Insider. This digital publication is distributed to the inboxes of over 80,000 industry professionals prior to, during and after the OTC.
Select industry suppliers also have the opportunity to advertise in this publication, allowing your company to push its message directly to our subscribers’ inboxes and take advantage of the association’s brand affinity.
On occasion, a MultiView marketing consultant may reach out to you about the opportunity. If you have any questions or are interested in learning more about how to feature your company in the OTC Event Insider, please download the Media Kit (pdf).
OTC SHOW DAILY PROMOTION
The Official Show Daily Newspaper reaches tens of thousands of attendees each day of the conference. Copies are available at key distribution points throughout the NRG Center complex, outside exhibition areas, attendee registration desks, official hotels and Hart Energy’s booth.
Leverage this unique opportunity to stand out from the crowd by securing your ad in all four days’ papers for one rate. Attendees look to the Show Daily Newspaper for a recap of each day’s conference sessions and for exclusive updates.
Space is limited and sells out quickly. Don’t wait–secure your ad today!
Learn more by contacting Henry Tinne at This email address is being protected from spambots. You need JavaScript enabled to view it..
ADVERTISING DEADLINES
Ad Space: 31 March 2017
Materials Due: 7 April 2017
See sizes, specs and more.
DEPARTMENT OF COMMERCE INTERNATIONAL BUYER PROGRAM
U.S. Exhibitors: Expand your Exports through the International Buyer Program at OTC
The U.S. Department of Commerce is currently recruiting delegations from over 30 countries and will organize various programs FREE OF CHARGE at OTC 2017 to assist U.S. exhibitors to export their products and services to these markets.
RECEIVE MARKET INSIGHT FROM O&G SPECIALISTS from U.S. Embassies and Consulates from markets listed above to discuss trends and opportunities for your business in their markets. Additionally, representatives from the United States Small Business Administration and the Export-Import Bank (EXIM) of the United States will be available for meetings.
MEET WITH INTERNATIONAL BUYERS from U.S. Embassy and Consulate-led international buying delegations from these overseas markets.
PROCUREMENT SEMINARS AND INDUSTRY BRIEFINGS Schedule to be announced soon. For more information about Procurement Seminars and Industry Briefings, please click here
Your steps as an exhibitor: The 2017 Offshore Technology Conference is again participating in the United States Department of Commerce's International Buyers Program. Don't miss this opportunity to meet and interact with international buyers who are seeking partners in the US.
>> Submit your company's information by Friday, 24 March to be included in the free Export Interest Directory and to benefit from the services listed above.
With export credit insurance, you can obtain financial due diligence on foreign buyers, agents and distributors you meet at the event, and because the insurance covers you against nonpayment by foreign buyers, you can offer credit terms up front and close the deal faster!
If you’d like to meet with our EXIM Representative during Showtime Regional Export Counseling Meetings at OTC 2017, please click here.
RENT A PUBLICATION CUBE
Learn more about how to rent a publication cube at OTC 2017. Download this form for more information and instructions. Please note that this opportunity is only available to companies with a published magazine/editorial-based publication.