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OTC 2017 - Exhibitor Marketing Toolkit

Exhibitor Marketing Toolkit

UPCOMING MARKETING DEADLINES

24 March Company information due for Export Interest Directory (US Exhibitors only)
29 March Order tent if needed (Aztec Events & Tents or Peerless Events & Tents)
4 April Freeman discount price deadline

 

UPDATE EXHIBITOR LISTING

  • Login and create your complimentary online and printed exhibitor listing for the Conference Program by 28 February 2017.
  • Enhance your online listing by adding product descriptions, press releases, and photos.
  • For questions, contact our exhibits department at This email address is being protected from spambots. You need JavaScript enabled to view it..

EXHIBITOR SUCCESS AND ROI CENTER

Exhibiting is a big investment. As one OTC's sponsoring organizations, SPE launched the Exhibitor Success and ROI Center to help exhibitors make the most of their investment. This is a free, on-demand resource to help you improve performance and exhibiting experience.

The resource includes three components:

1. On-demand Webinars
2. How to Articles
3. Ask the Tradeshow Expert

Learn the latest on exhibiting best practices and find solutions to help deliver the best results.

PROMOTE YOUR OTC EXHIBIT

Pre-show and on-site marketing of your exhibit booth is fundamental to your success. Here are some helpful hints on making the most of your exhibiting experience. 

We encourage exhibitors and sponsors to use the appropriate event artwork to promote their participation in the conference. Also learn about OTC logo usage.

Download Web Banners

Note: the 'preview' version may look fuzzy at the links below, but will be crisper once you select the 'Download' button.

OTC-2017_300x250 

Download Banner: 220 x 90
Download Banner: 300 x 250
Download Banner: 800 x 150
Download Banner: 1170 x 140
Download Banner: 600 x 150
Download Banner: 500 x 225
Download Banner: 960 x 960

Marketing Content to Use

Looking for information on what to tell your guests about OTC? Feel free to use the points below. 

Join us at the offshore energy industry’s premier, global event.

The Offshore Technology Conference (OTC) is where energy professionals meet to exchange ideas and opinions to advance scientific and technical knowledge for offshore resources and environmental matters. OTC attracts 70,000+ attendees from more than 100 countries and more than 2,000 exhibiting companies.

OTC is sponsored by 13 nonprofit organizations in the energy sector, who work cooperatively to develop the technical program. Revenue from OTC directly benefits the membership of these societies.

See ground-breaking innovations and meet the leading providers of products and services. Whatever you are looking for in offshore energy, you will find it within the OTC Exhibits. The exhibition will be held in multiple indoor and outdoor locations: NRG Center, NRG Arena, OTC Pavilion, and OTC Parkway.

TRAFFICBOOST™ GUEST INVITATION PROGRAM

With TrafficBoost, exhibitors can create customized email campaign to invite guests to attend OTC 2017

There is no charge to invite your guests. You are charged only for guests that register through the TrafficBoost Program.

To access, log in and go to "Housing, Registration and TrafficBoost"

For questions, contact This email address is being protected from spambots. You need JavaScript enabled to view it., or watch the instructional video:

 

VIEW LIST OF REGISTERED PRESS

OTC will have approximately 400 registered press in attendance. If you are hosting a press conference or an event at your booth, consider sending a media advisory pre-show, inviting journalists to your event.

You can download a list of pre-registered press. This list is updated weekly.

SCHEDULE A PRESS CONFERENCE

Exhibitors planning to hold a press conference at OTC should request an available time.
 
The room is free for exhibitors for the sole purpose of addressing journalists. Reservations are accepted on a first-come, first-served basis. When reserving a time slot, please provide the following:
  • desired time slot
  • topic of press conference
  • names of speakers and job titles
  • 50-word description of press conference
  • special technical needs

Current Press Conference Schedule
To assist in your planning, view the current press conference schedule

Media Events Outside of Press Conference Room
If you hold a media event outside the press conference room, we strongly encourage you to This email address is being protected from spambots. You need JavaScript enabled to view it.. We will post this information in the OTC Press Room to inform the media of your designated meeting areas, press conferences, receptions, or product demonstrations.

Set-up of OTC Press Conference Room
The OTC press conference room is located in Room 406-407, level 2, in NRG Center. It is located next to the press room, for the journalists' convenience.

  • Seating Arrangement - The room is set up theater style with a stage with 6 seats, microphones, and a tabletop lectern at the front. Seating is available for up to 54 people.
  • Audio/Visual - The room is equipped with an LCD projector and screen, multiple laptop PC connections, and microphones. Additional audio/visual equipment may be ordered, but is the responsibility of the exhibitor.
  • Provisions - Catering may be ordered through the official OTC catering provider, Aramark. This is the sole responsibility of the exhibitor.
Tips for a Successful Press Conference
Please keep in mind that holding a press conference does not guarantee that the media will attend.
  • Be sure your announcement is significant and newsworthy.
  • Target media that would be most interested in your products or services with an invitation to attend your press conference or schedule an interview with a company spokesperson.
  • Make sure that a company spokesperson is available to answer any journalists’ questions.

WAYS TO DISTRIBUTE YOUR PRESS MATERIALS

Exhibitors may place their media kits in the media kit center located in the OTC press room, Room 403-404, level 2, in NRG Center.

Here are some helpful hints for a successful media kit:

  • Upload your press releases online. (exhibitor log-in required)
  • Press kits should include a corporate profile, corporate contact names, and important news releases.
  • Oversized media kits (larger than 9" x 12") will not fit in the display slots.
  • OTC cannot accept delivery of media kits shipped directly to the press room. Instead, hand-carry your media kits and place them in the media center.
  • Please check your kits periodically and restock them as needed.
  • Remember to keep a supply of media kits in your booth for journalists who stop by.
You can complimentarily upload as many as three press releases and three product highlights, including a photograph, to your profile.

This email address is being protected from spambots. You need JavaScript enabled to view it. if you wish to upload more than three press releases or product highlights. There is a charge of USD 150 each.
 

TIP: Market your newsworthy items to the press by updating your exhibitor profile!

Journalists are especially interested in cutting-edge and "green" technologies.

Journalists and OTC staff can use your online exhibitor profile to help the journalists identify which companies have the technology they are writing stories about.

 

ENHANCE YOUR COMPANY'S PRESENCE WITH SPONSORSHIP AND ADVERTISING

Learn about the opportunities that OTC makes available, including advertising in the OTC e-newsletter, mobile app, and more.

MULTIVIEW: PRE-SHOW EMAILS

Since 2014, OTC has partnered with MultiView to produce its annual OTC Event Insider. This digital publication is distributed to the inboxes of over 80,000 industry professionals prior to, during and after the OTC.

Select industry suppliers also have the opportunity to advertise in this publication, allowing your company to push its message directly to our subscribers’ inboxes and take advantage of the association’s brand affinity.

On occasion, a MultiView marketing consultant may reach out to you about the opportunity. If you have any questions or are interested in learning more about how to feature your company in the OTC Event Insider, please download the Media Kit (pdf). 

OTC SHOW DAILY PROMOTION

The Official Show Daily Newspaper reaches tens of thousands of attendees each day of the conference. Copies are available at key distribution points throughout the NRG Center complex, outside exhibition areas, attendee registration desks, official hotels and Hart Energy’s booth.

Leverage this unique opportunity to stand out from the crowd by securing your ad in all four days’ papers for one rate.  Attendees look to the Show Daily Newspaper for a recap of each day’s conference sessions and for exclusive updates.

Space is limited and sells out quickly. Don’t wait–secure your ad today!

Learn more by contacting Henry Tinne at This email address is being protected from spambots. You need JavaScript enabled to view it..

ADVERTISING DEADLINES
Ad Space: 31 March 2017
Materials Due: 7 April 2017

See sizes, specs and more.

DEPARTMENT OF COMMERCE INTERNATIONAL BUYER PROGRAM

U.S. Exhibitors: Expand your Exports through the International Buyer Program at OTC

The U.S. Department of Commerce is currently recruiting delegations from over 30 countries and will organize various programs FREE OF CHARGE at OTC 2017 to assist U.S. exhibitors to export their products and services to these markets. Dept of Commerce

RECEIVE MARKET INSIGHT FROM O&G SPECIALISTS from U.S. Embassies and Consulates from markets listed above to discuss trends and opportunities for your business in their markets. Additionally, representatives from the United States Small Business Administration and the Export-Import Bank (EXIM) of the United States will be available for meetings.

MEET WITH INTERNATIONAL BUYERS from U.S. Embassy and Consulate-led international buying delegations from these overseas markets.

PROCUREMENT SEMINARS AND INDUSTRY BRIEFINGS Schedule to be announced soon. For more information about Procurement Seminars and Industry Briefings, please click here

Your steps as an exhibitor: The 2017 Offshore Technology Conference is again participating in the United States Department of Commerce's International Buyers Program. Don't miss this opportunity to meet and interact with international buyers who are seeking partners in the US.

>> Submit your company's information by Friday, 24 March to be included in the free Export Interest Directory and to benefit from the services listed above. 


EXIM Bank
With export credit insurance, you can obtain financial due diligence on foreign buyers, agents and distributors you meet at  the event, and because the insurance covers you against nonpayment by foreign buyers, you can offer credit terms up front and close the deal faster! 
 
If you’d like to meet with our EXIM Representative during Showtime Regional Export Counseling Meetings at OTC 2017, please click here

 

RENT A PUBLICATION CUBE

Learn more about how to rent a publication cube at OTC 2017. Download this form for more information and instructions. Please note that this opportunity is only available to companies with a published magazine/editorial-based publication.

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OTC 2017 - Exhibitor Services Manual

Exhibitor Services Manual

WELCOME

Freeman OnlineThe OTC 2017 Exhibitor Services Manual is now available through Freeman Online!

The OTC Exhibits team has worked closely with Freeman to establish a streamlined, effective, and user-friendly ESM designed to provide you with everything needed to plan for a successful exhibiting experience. Items such as Rules and Regulations, order forms, contact information, and important deadline reminders are just a click away!

If you are unable to find the information you need, please contact Freeman Exhibitor Services at +1.713.770.6750 and a customer service representative will be ready to assist you.


 

NEW FOR 2017

  • Due to Building Inspector ruling, hanging signs in the low ceiling area of NRG Park are NOT permitted. This ruling affects Aisles 100–5000 with booth numbers from 01 to 11.

    In addition, due to the narrow aisle behind them, island booths in the front row (booths ending in 01) which have a peninsula booth facing them, may have graphics on the back of their booths only if the graphics start at or above 8 feet.
     
  • ROI Webinars – As one of OTC’s sponsoring organizations, SPE is offering OTC exhibitors access to its Exhibitor Success and Return on Investment (ROI) Center, an on-demand knowledge resource designed to provide answers for your exhibiting challenges and solutions to improve your company’s exhibiting performance and return on investment. Click here to get started!
     
  • Auto Financials – Managing your OTC account is easy! Auto Financials provides you with the ability to log into your account at any time 24/7, so you can view your account, make payments, or even print your invoice at your convenience. All you will need is your case sensitive company password which can be found on your Booth Space Confirmation Letter. Keep in mind that all orders for your company will be on one invoice. Simply log into the exhibitor portal found under the ‘Exhibit’ tab on the event website, or click here to get started.

 

IMPORTANT REMINDERS

  • Exhibitors may purchase a limited number of parking permits, through NRG Park Exhibitor Services, for use during show days. Permits will be available for purchase on 16 January.
     
  • Any exhibitor whose installation will not begin until after noon on Saturday, 29 April 2017 must provide written notification to OTC Show Management for approval. NO installation will be permitted on Sunday, 30 April. Installation of exhibits must be complete by 1700 hours on Saturday, 29 April. No exceptions.
     
  • Open-toe shoes are NOT permitted on the exhibit floor during move-in and move-out.
     
  • Exhibitors and their appointed contractors are responsible for the removal of Visqueen by the end of move in on Saturday. If an exhibitor’s booth remains covered or cordoned off on Sunday morning, any vacuuming necessary on Monday morning will be at the expense of the exhibitor. Additionally, the exhibitor will be responsible for the disposal of the Visqueen and for vacuuming all aisles around their booth. Failure to comply will result in a loss of 5 priority points.
     
  • Exhibitors (or their EAC) ignoring verbal/written warnings issued by OTC Show Management in result of violation(s) to the Rules and Regulations, will lose 5 priority points. If an exhibitor is cited for more than 2 offenses, the exhibitor will forfeit 30 priority points. (See Photography Policy for applicable point forfeiture.) Contracted Exhibitors are responsible for the actions of their co-exhibitors and their EACs.
     
  • If your multi-level booth uses the exact same design as in 2016, the Fire Marshall will accept a notarized letter on company letterhead to that affect in lieu of re-submitting design specs.
     
  • Exhibitors and/or their EAC’s are encouraged to remain with their freight during move-out until it is picked up from the exhibit hall by the official freight contractor. Show Management is not responsible for loss of unattended freight. Additional security may be hired at Exhibitor’s expense.

 

 

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OTC 2017 - How to Exhibit

How to Exhibit

LEARN WHY IT IS IMPORTANT FOR YOUR COMPANY TO EXHIBIT

"We all know these are challenging times in our industry, but if there is one conference that your company shouldn’t miss, it is OTC 2017. Since 1969, OTC is where the world comes together to meet and exchange ideas about oil and gas." Read more (pdf) - Joe Fowler, OTC Board of Directors Chairman

HOW TO EXHIBIT

During four dynamic days in the OTC exhibition hall, your company can showcase its products and services to the world’s leading experts and decision-makers in the offshore energy industry.

OTC brings together industry leaders and buyers from more than 120 countries who all want to explore how technology, best practices, emerging trends, and proven methods are making waves in the evolving landscape of the industry.

Companies who have previously exhibited may submit an Online Space Application. Exhibit space will be assigned on a first-come, first served, space available basis. Exhibit space is assigned for the 2017 Offshore Technology Conference only.

New exhibitors should complete the inquiry form and, once qualified, will be given their password to submit an Online Space Application.

Once your company has elected to participate in this prestigious event, follow these three easy steps:

  1. Review all exhibit information carefully.
  2. Select five preferred booth locations. (New companies will be assigned in NRG Arena and the outdoor exhibits only.)
  3. Complete the Online Space Application. A 25% deposit is due upon confirmation of space.

 

EXHIBITOR BENEFITS AND SUPPORT FROM OTC

Pre-show
  • Unique promotional and advertising opportunities to help increase your company’s exposure and return on investment.
  • Regular exhibitor newsletter keeping you informed of important deadlines and developments related to the event.
  • A comprehensive Exhibitor Services Manual providing the tools you need for a successful exhibiting experience.
  • An exceptional guest invite program offering personalized invitations to distribute to your clients and business associates.
  • Complimentary company listing including logo and uploadable PDF brochures on the OTC mobile app.
  • Targeted global marketing campaigns featuring highlights of the exhibition.
On-site
  • Five complimentary exhibitor registrations per 100 square feet of booth space with discounted exhibitor registration rates beyond the complimentary allotment.
  • Drayage, a complimentary service unique to OTC exhibitors which includes delivery of exhibit materials from dock to booth, empty crate storage and return after the event, and delivery of exhibit materials back to dock for carrier.
  • The largest attended offshore E&P event in the world.
  • Standard booth equipment: 8-ft.-high draped back wall, 3-ft.-high draped side rails, 7 x 44-in. company ID sign.
  • Company listing in the conference program and the exhibition map available to all attendees.
Post-show
  • Copy of the post-conference audience survey results and findings.

 

CLICK HERE FOR EXHIBITOR LIST

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OTC 2017 - Exhibitor Information

Exhibitor Information

EXHIBITOR REGISTRATION AND HOUSING

Single Sign-On allows you to quickly access the exhibitor service manual, register your booth personnel, and book housing. All directly from your online exhibitor console using your company password.

There is no longer a need to use a separate password for registration and housing. Simply log in and click on the Registration and Housing icons.

Exhibitor Registration and Housing

*Please note this is exhibitor registration and housing only.

LEARN WHY IT IS IMPORTANT FOR YOUR COMPANY TO EXHIBIT

"We all know these are challenging times in our industry, but if there is one conference that your company shouldn’t miss, it is OTC 2017. Since 1969, OTC is where the world comes together to meet and exchange ideas about oil and gas." Read more (pdf) - Joe Fowler, OTC Board of Directors Chairman

Become an OTC exhibitor today!

EXHIBITOR MARKETING TOOLKIT

Access all the resources you need to enhance your presence at OTC 2017.

EXHIBITING ADVICE

OTC offers on-demand tips from our February webinar as well as the December Exhibitor Roundtable

If you missed the Roundtable, view the document below for cost-saving ideas for exhibit managers. Additional presentations and resources from the Roundtable will be available here within the coming weeks. 

99 Cost-Saving Tips and Tricks for Exhibit Managers (report from CEIR)

 

Watch our latest webinar to learn how to save money and meet deadlines. The session also highlighted rules and regulations, answered FAQs, and provided rebooking information.

 

 

OTC 2016 POST-EVENT REPORT

Are you preparing to exhibit or sponsor OTC 2017? Click the 'Download' button to access the post-event report from OTC 2016 and see key statistics, attendee demographics, and more. 

Download the OTC Post Show Report

PHOTOGRAPHY POLICY

OTC strictly enforces a photography and videography policy, which is in place to protect leading-edge technology showcased at the event. Recent revisions have been made to the existing policy, so please click here for additional details. Any violations by an exhibitor to this policy could result in a verbal warning, the loss of priority points, and ultimately the confiscation of the exhibitor’s badge.

 

STAY SAFE, AVOID EXHIBITOR SCAMS

  • Experient sealOnly select vendors are approved to contact exhibitors about exhibit services and sponsorship opportunities. View list of official contractors from 2017.
  • Experient is the official registration and housing contractor for OTC. No other hotel/housing provider is authorized to contact you on OTC's behalf, such as a company called Housing Angels which we have been recently alerted to. 
  • Be cautious of any company claiming to sell/rent the OTC attendee list. OTC has no association with these companies nor have we authorized them to use our name or trademark. OTC does not sell/rent attendee email addresses to any third party. OTC and its registration company, Experient, only rent attendee mail addresses to exhibitors for one-time use, before and after OTC. 
  • Austrian-based Construct Data Verlag AG and Mexican-based Expo Guide are not authorized to contact OTC exhibitors. They are targeting exhibitors offering advertising space on their Fair Guide website. 
    • If you receive a document with our name or name of our event(s) listed which offers advertising space on the Fair Guide website or in their directories, please do not sign the form unless you have carefully read and understood the terms contained in the small print. OTC has no association with this company nor have we authorized them to use our name or trademark.
    • If you have any concerns about this company, you should address them to the Office Fair Trade or equivalent for your country/US state. 
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